Intercultural Communication Research about a Foreign Online Celebrity “I am Jerry Guo”
نویسندگان
چکیده
In the context of new media, “I am Jerry Guo”, a foreign online celebrity, has successfully practiced intercultural communication between China and United States as folk individual. This case can provide experience for effective development in wave globalization. study argues that success Guo lies combination hard discourse soft forms. tells cultural connotations firm objective presents information vivid lively images by videos. path effectively crosses borders countries, breaking down prejudicial elements contained stereotypes, promoting audiences to build deeper knowledge cultures.
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2023
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202315503009